Asian Tourism Resources

Asian Tourism Resources (ATR) is proud of what it was achieved since 2003, and equally excited as to what is ahead. Changes in technology and traveller behaviour necessitates that tourism consulting needs to equally evolve in its advice to destinations and organisation to maintain its respective value.

'The potential of tourism is giving future and changing the economies of nations to villages across the Asia Indo Pacific Region.'

Throughout the region, various destinations are still yet to realise their full sustainable tourism potential, while being geographically close to some of the largest travel markets tourism on the planet. While proximity to markets offer obvious opportunity, many destinations still face unique development challenges in terms of product development, capacity planning, awareness and distribution. Many regions have more concentrated challenges, with small populations, limited access to capital, have last leg access difficulties, and many now facing the impacts of climate change.

The services of ATR offer unique aspects of knowledge in key travel markets of China, Asia and Australia, while offering vast experience at a destination level in planning, product development, marketing and distribution. ATR is constantly studying and at the forefront of the transformative opportunities that exist in the Asia Indo Pacific Region. Realizing these opportunities often requires collaboration not only at a public and private level, but also at a much more localised perspective where-in applied interaction is important to advise, educate and assist. More than just offering scholarly policy presentations, it is ATR’s capacity to deliver specific project actions offering a clear point of difference as to what can and will be achieved in partnership with its clients.